Tuesday, June 16, 2009

wonderbra turns a button-down blouse into a deadly weapon.

(click ad) The Milan office of UK agency Leagas Delaney and wonderbra have combined on a new integrated ad campaign literally bursting with booby sexism. As the print ad above and video below painfully illustrate: stare at heaving wonderbra-encased breasts at your own risk, lads. (I'm too lazy to translate to English. Besides, you get the unsubtle, juvenile message.) There's more at the accompanying website, including a chance for you to vote for your favorite reader-submitted Miss wonderbra Button. Well, like pretty much every wonderbra ad effort I've seen in recent years (except this one), the unrealistic fantasy message here appeals mostly to men. Not surprising, since the creative team at Leagas was all male. Ladies? Does this make you want to buy a wonderbra?


Blogger Unknown said...

Not in the least.

4:25 PM  
Anonymous Anonymous said...

(I'm too lazy to translate to English. Besides, you get the unsubtle, juvenile message.)

Here then is the Italian to English translation:

Scoprire: to discover/find out/uncover/lay bare
Colpire: to strike/hit/wound/injure/hurt

'Scopri come colpirli su wonderbrabutton.it'
'Find out how to hit them at....................it'
(from the print ad)

'E tu sei pronta a colpirli?'
'And you...are you ready to hit them?'
(from the TV spot)

You're welcome!

1:43 PM  
Blogger copyranter said...

You're my hero for the next three seconds...OK, I've forgotten you.

2:04 PM  
Anonymous Anonymous said...

non m'interessa nulla...io amo ceci!

I don't care a farthing...I love chick peas!

4:55 PM  
Anonymous Spencer E Holtaway said...

It's the soundtrack that makes it.

12:29 PM  
Blogger J said...

Do people consider their market? I know men buy women lingerie and bras all the time, but how many men buy their women Wonderbras?

"Here you go, honey. I thought you could use a little more up top, you know?"

Yeah, that's what you'd write in the card, right?

1:41 PM  

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