Tuesday, June 29, 2010

Kit Kat jumps on Wimbledon opportunity.

(click ad, via) Kit Kat's UK ad agency JWT London says they had this poster comped within an hour of the finish of the longest professional tennis match in history. The next day, last Friday, the inside joke poster was driven around the All England Club's grounds by three "ad bikes"—to the amusement of thousands of tennis fans. Not a brilliant execution, but it didn't have to be. Timing + Setting = Game Set Match. Previously: Kit Kat creates maybe the best website ever.


Anonymous Wendy said...

I'm sure no one else has ever noticed this...

But on the original Kit Kat "nothing happens" site, the URL is misspelled. It says "were" nothing happens instead of "where". How could you make such a cool site but get THAT wrong??

The tennis ad is great, though.

10:31 PM  
Anonymous Fred Zeppelin said...

I also appreciate how "break" is a tennis term. I'm not smart enough to appreciate if it works or not in this context, but fun nonetheless.

5:59 PM  

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