Friday, September 03, 2010

Australian Metrosexuals Again Rescued By Beer.

Oz must have a big girlie-man problem. Last year, Barons beer launched a "Save The Males" campaign with four print ads featuring ball-less wusses. Now Australia's most popular brew, VB (Victoria Bitter), is gunning for the hand creamiing, body sculpting, fruity drinking, dry tanning emo-bitches (soundtrack: Neil Diamond—Hello Again). Sack-up, didgeridoouchbags! Beers across the world have been using derivations of this so-tired strategy for decades. Miller Lite here in the States is currently yelling 'MAN UP!" at French cologne dabbing pussies. Meanwhile, Svedka vodka is openly courting HomoMetrosexuals™. I'll stick to bourbon.


Blogger RFB said...


dot com

8:50 AM  
Anonymous Jalan said...

It may be a tired premise, but the execution was good (I still snickered). The Neil Diamond track was a great choice.

And yes, Didgeridoouchbags deserves a nod of its own.

9:20 AM  
Blogger copyranter said...

Yes, the execution and production are top notch.

9:24 AM  
Blogger Bobby "the Blue" said...

Brilliant ad!

10:15 AM  
Blogger EDYet said...

We have been gawping open-mouthed at the idiocy of this ad since it came out. As bad as the horrendous Brut ad recently. Gruen Transfer alert...

9:25 AM  
Anonymous Anonymous said...

The Brut "Brutally Male" ad is the worst I have seen. Awful idea made worse by its execution.

3:58 AM  

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