Wednesday, December 08, 2010

Rich man, mugged for his expensive watch, appears in ad for expensive watch.

(click ad, via) That's 80-year-old Formula One racing boss Bernie Ecclestone—who once said "women should be dressed in white, like all the other domestic appliances"—in a new ad for Hublot watches running in today's Financial Times and International Herald Tribune. The ad was Bernie's idea—he rang the company. His watch was valued at £200,000. He was attacked by four muggers. I love that their tagline, "The Art of Fusion," appears right below his beaten mug, in red. This may be the first testimonial ad I've ever not hated. Related: is this the ugliest watch in history? Related: the Trump "signature" watch is fucking unreadable.


Anonymous SimonC said...

Another HILARIOUS Ecclestone quote - "[A]part from the fact that Hitler got taken away and persuaded to do things that I have no idea whether he wanted to do or not, he was in the way that he could command a lot of people, able to get things done."

9:05 AM  
Blogger Birdseed said...

A positive thing about the ad is that it lets you see Eccelstone beaten into a pulp.

9:49 AM  
Anonymous -1-track-mind- said...

Will the Swatch group now follow with a runoff campaign using Ecclestone's mug to extoll the safe and simple pleasure of wearing their watch?

11:40 AM  
Blogger Jay said...

Did anyone else at first glance read "F1™ KING POWER" as "FUCKING POWER"? That's actually what I want in a watch.

11:57 AM  
Blogger copyranter said...

I'm sure that is no accident.

12:02 PM  
Blogger MrPlywood said...

Dammit, I wanted to be first with the "Fucking Power" comment... oh well...

4:04 PM  

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