The dumbest, ugliest Axe ad yet.
(click ad, via) If you don't feel like clicking and trying to figure this ad out, it's a bunch of taxi phone numbers. Because, young man who's about to girlie spray your bod and balls with smelliness, you're going to have endless one night stands across the entire country of Israel. Taxi drivers will also be jockeying for position outside your fuck pad every night to drive your latest fuck home. Congrats, McCann Erickson, Tel Aviv: you've created the most hyperbolic, unbelievable Axe ad I've ever seen. And, that's saying something.
posted by copyranter @ 11:50 AM
2 Comments:
Yes, it's hyperbolic, but it has to be. You're not allowed to lie in advertising unless it's so clearly a lie that everybody knows you're lying.
Whatever happened to that kid that sued Axe after never being able to score a chick after using it for quite some time.
I don't mind the idea actually (or perhaps I just like your brilliant description of it). Should have been what they said to pitch it to the client.
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