Thursday, January 20, 2011

This ketchup ad is complete and utter bullshit.

(click ad, via) Yes, visualized hyperbole is a tried and true ad method. I've done it many times. But there's got to be at least a skosh of truth. Ketchup on a carrot is not at all appetizing. Why not put an orangish dog turd in place of the hot dog? After all, "You can feed him whatever you want." Brand: Osem. Ad agency: Gitam BBDO, Tel Aviv. Previously in complete bullshit ads:
5 gum.
Nissan Leaf.
Hearts On Fire diamond.
American peanut farmers.


Blogger Tom D said...

Using a hyperbole or eating anything with the cetchup isn't the point of the ad, you probably missed it because the caption is in Hebrew. It says "Only natural ingredients". Get it?

1:27 PM  
Blogger copyranter said...

That visual combined with that copy line requires no interpretation on my part. Readers at Ads of the World saw the ad the exact same way I did. If we're all wrong, guess whose problem it is?

2:19 PM  

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