Monday, June 27, 2011

...and yet another wonderful Cannes Lego campaign.

(click images) These ads, via Malaysia just won an Outdoor Silver Lion. Ogilvy Malaysia hired some local Lego artists to create the posters that play off of the surrounding environment. Yes, they're actually made of Lego bricks. Pretty damn smart idea.
Other 2011 Lego Cannes winners include this imaginative Gold Lion ad via Russia and these inventive Silver Lion ads via Germany. Cannes needs to ban Lego ads from future festivals, because next year, every awards-starved agency in the world is going submit scam Lego ads looking for a piece of hardware.


Anonymous Anonymous said...

You probably didn't get to play with Lego as a child? You seem to be so obsessed with anything Lego.

8:34 AM  
Blogger copyranter said...

We didn't have money for clothes, let alone toys. I played with dead rats. And then we ate them for dinner.

8:52 AM  
Anonymous Anonymous said...

Well, there you go. Now we know what caused your crankiness.

8:57 AM  
Anonymous BTH said...

I find it strange that they were created by Ogilvy Malaysia, but the background in the photographs clearly show they were taken in Singapore.

9:55 AM  
Blogger Gatecrasher said...

ever heard of scams, BTH?

11:03 AM  
Anonymous Anonymous said...

This is so fake. It goes to show that even Copyranter can be fooled.

12:50 PM  
Blogger copyranter said...

I 100% believe in the vigorous vetting process of the Cannes committees.

12:57 PM  
Blogger Gatecrasher said...

LOL to the comment above. Dude, your sarcasm is too funny.

2:03 AM  

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