Thursday, November 17, 2011

Vodka brand inartistically targets the rich 1% assholes.

(click ads, via via)
Polish hooch Ultimat (terrible name), which costs about twice as much as Absolut, launched this campaign last month. To justify that price point, NYC ad agency Amalgamated apparently pulled copy right from the marketing white paper for these fucking headlines. Poor Richie Rich doesn't get outside? Maybe he'll get pinched for insider trading and get fucked in the ass—in the yard—on Rikers Island. He's working on Christmas? Poor, poor partner. Fuck him and fuck this insulting, sexist campaign. Who wants to tape up their hands and go with me down to Wall Street and beat the fucking bejesus out of investment bankers? (Believe me iDouche, you'll be the one unconscious.)
Previous terrible vodka campaigns:
FlirtSvedkaBelvedere • and the worst, Ketel One.


Blogger The Guy Who Says So said...

Bad ad? Sure. This vodka is $19.99 at Chi-Lake LIquors though...just saying...not expensive. It's also made by Patron, so go figure that they are just spending ad dollars and not really paying attention. You get your nut up real quick about sexist, but I don't know how it's sexist to say your wife likes some diamond earrings. Everything mentioning a woman is not sexist. Is it stupid? Is she stupid for liking diamonds? Are most women who like diamonds stupid for liking diamonds? Yes, yes, and yes. It should come as no surprise to a misanthrope that most people are stupid. But it ain't 80% of men who "*expect*" (quotes and emphasis) a diamond engagement ring. Just sayin.

3:11 PM  
Blogger copyranter said...

Fuck off, I hate measured, level-headed people.

3:18 PM  
Blogger The Guy Who Says So said...

You'd be the first to ever call me "measured" or "level-headed." I must be ill today. Or maybe you didn't read in the voice I wrote it, which was manic in the quiet moments. Many much flailing of arms.

3:25 PM  
Anonymous -1-T-M- said...

If we're to believe Madoff's boasts that he's 'quite a celebrity' and 'treated like a Mafia don' in jail, then we can rightly assume that your imaginary Richie Rich's nether region will also be spared at Rikers.

Don't be a boastful, misguided fool, save that tape, how do you know the bankers haven't followed suit?

Training China's female bodyguards

4:10 PM  
Anonymous Anonymous said...

How is this sexist? I wonder if cheeseonearth thinks it's sexist. What's sexist about a woman liking diamond earrings? Most women like diamonds in general, or would be happy to receive a diamond something. The Guy Who Says So is right. You see an ad that mentions or shows women, and you are quick to call it sexist.

4:36 PM  
Blogger copyranter said...

It's sexist because it portrays the perfect outdated ideal conservative household where the MAN works the 7-figure job, and his bejeweled wife and Hickey-Freeman be-clothed boys have dinner ready for him, but he rarely shows (sob).

4:40 PM  
Anonymous Anonymous said...


That is the fucking reality! I think it's something else. You just don't happen to like that. I don't like it either, but that does not mean it's sexist. There are thousands of men in this country with 7 figure jobs whose women do not work! It's not that those women can't work. Many of them just don't want to. Why should they if their husbands earn 7 figure incomes?

4:53 PM  
Blogger Crystal said...

I don't like diamonds. I work. The ad sucks ass. The end.

5:22 PM  
Anonymous Jalan said...

I'm reading these differently. With the tagline (Find balance. Find Ultimat), I think they're kind of attacking/making fun of the 'perfect conservative male'. They're saying feel rich by drinking our fine vodka, without having to work like a 'prisoner'. In that sense, I don't mind these (but I may be off).

5:32 PM  
Anonymous cath said...

I'm not sure where the vodka fits in. Is this what you give the secretary to thank her (while we're being sexist, the secretary will be a woman) for choosing such excellent gifts? Or is it what you drink in secret to dull the pain of being a lonely workaholic?

Here's my proposal for the complementary ad targeting this guy's female counterpart: "Your kids adore their Christmas gift. Your husband relished the blow job. The nanny calls you at the office to tell you." (Now THAT would call for some self-medication).

5:40 PM  
Anonymous Anonymous said...

the ad endorses alcohol as the cure to your shit life. with a shit glass of vodka in your fucking corner office. pathetic. fuck that.

sure its sexist. wifey is at home with the kids and instead of going there herself smashing that fuckers face in for being a fucker she calls and thanks in golddigger mode for the bloody diamonds. oh fuck off shitty named vodka.

6:43 PM  
Anonymous Anonymous said...

The ad is obnoxious, but im so sick of class warfare, poor people suck too ya know

6:44 PM  
Anonymous Anonymous said...

I think copyranter thought it was "sexy" not "sexist"

7:40 PM  
Anonymous Anonymous said...

"That is the fucking reality!"

Yes, anon, sexism is a fucking reality. As you so eloquently put it. The phenomenon of rich men with stya-at-home wives does not exist in a magical sociocultural vaccuum.

Also: women who work in offices are also "a fucking reality".

There are lots of blonde female lifeguards in that "fucking reality", but if that's your chosen representation of all women, that's sexist.

Likewise, the disproportionate degree to which men are represented as income earners - particularly since most couples operate on a dual income - is sexist.

5:30 PM  

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