Pot? Kettle. Kettle? Pot.
For those of you who read media gossip site Gawker.com, the above is a familiar sight. It’s a business-to-business banner ad on Gawker, a consumer site, advertising the Gawker advertising opportunity. Yes, Gawker is telling their own readers, the readership that makes their editors and businessfolk money, that they are “FOR SALE.” Now, there are two positives to this strategy. One, it’s free premium ad space. Two, many of the people who make ad space purchase decisions also read Gawker. The two negatives? One, despite calling its readers “brilliant”, “skinny”, etc. as the first panel of the above banner says, the END result is that Gawker is calling its readers, straight to their faces, Whores, with Gawker serving as pimp. Two, Gawker is letting us know that they are, in fact, BIGGER Media Whores than everybody and anybody their editors call Media Whores—which is pretty much everybody and anybody. But, is this second point really a negative? I don't think so.
Now excuse me, I’ve got to get back to gently flicking my tongue along the underside of a client’s Nutsack.