Lies Well Disguised, #34.
Attention Vampires! Marketing MBA eggheads keep wiring up consumers in efforts to discover the fail-safe TV commercial formula. Are they getting any closer? What the hell are Attention Vampires? It's all explained in this week's Gawker column (link). For previous Lies Well Disguised columns, just type those three words up in my search window.
posted by copyranter @ 9:00 AM
11 Comments:
i always thought the fuckin ads were the attention vampires. just goes to show how stupid i am in the face of marketing twatwaffles.
As I thought about this post, I realized that, while I'm in the coveted 18-34 target market, I've never bought a single product that's been advertised on TV. All the ads are for food and drink I don't consume, cars I can't afford, and cell phones, clothes, financial products, stores, and drugs that don't exist/can't be purchased in my country of origin (Canada).
So, umm, maybe that's why their formula aren't working--none of the products are relevant or necessary.
If people like the ad, the product will sell: maybe a little more, maybe a whole lot more. If people don't like the ad the product will sell: maybe a little less, maybe a whole lot less. And that, ladies and germs, is the the totality of what is known about the effect of ads.
Advertising is a field in which men and women make a living on their wits. Which is to say: they don't have the foggiest idea how they do what they do but they know how to do it well (sometimes).
Dude I'm Crackberrying from a friggin' psych ward which's perhaps gayer than an attention vampire. Um, mutant anti-Adderall 2 cure the latter. Anyway, it occurs 2 me now why some Gawk weirdos may've voted demise: it's the graphic dude. No one knows who that shady one-eyed pirate pedophile is. Well ... Long live copyrant.
Commercials are no longer relevant. I DVR everything, and watch every show 15 minutes after it starts so that I can avoid the commercials via fast forward.
Doesn't everyone else do the same?
Technology, people.
Hey, so, I read your blog, yeah, but I never read the "lies well disguised" thing because the graphic always looked boring. I didn't even know it was you 'til tb told me.
Anybody who has seen the new UK VW Golf ad wil know exactly what this guy means. Generic night driving shots, interlaced with some cuts which attempt to tie-in to Richard Burton's voiceover of sections of 'Under Milk Wood'.
And all you think of is how great Richard Burton's voice is. Fuck the car: that got lost the moment he opened his mouth.
riese: that's not me in the pic; it's a famous (at least in the ad world) character created by David Ogilvy for Hathaway shirts. I use it because the patch kinda goes with "well disguised."
Marie I never said that was literally copyranter. Holy ADHD vampires! Also ... Where'd Blogorrhea go? Was that voted off?
I didn't think it was YOU in the pic. I meant YOU as in "your column."
That would be really amazing though, if that was you. In disguise. Maybe it is, and this is part of your disguise, as well as your claim that this is some "famous" (at least in the ad world) guy.
I take back my comment about commercials. I just witnessed the best one I've seen in quite a while:
Stanley FatMax Tape Ruler - Two construction guys, in wheelbarrows, being propelled at one another by their respective work crews, using their tape rules as jousting instruments.
Budweiser 18 Pack in San Diego - 13.99.
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