Strawberry Frog's "tee-shirt test."
(click ad to read copy)
Cutesy-named ad agency Strawberry Frog, "your friendly neighborhood global advertising agency" (jesus christ, what fucking pabulum), recently placed this self-promotional ad in Fortune and Business 2.0. This is their message to advertisers: "Your only chance in this kind of culture? Pass the tee shirt test." Their evidence? Their own tee shirts—which, as you can see, feature a frog wearing what looks to be an old Soviet red army beret—are so popular, they can't keep them in stock.
Wow! OK! Here's my $100 million dollar budget! Brand me!
A close reading of their website reveals that the "frogs" (this is seriously what they call each other) say nothing of substance, and nothing different than any other ad agency. We're "award-winning." We're "full-service." We're "nimble!" Not a "dinosaur!" We spark CULTURAL MOVEMENTS (caps theirs)—"a better sequence for planning communications." (which means...what?)
But, if you're willing to change your company name to Purple Lizard or Orange Toad, they'll design a logo and put it on tee shirts for you.
previously in ad agencies are stupid:
1. The Gate leads, um, nowhere...
2. Y&R thanks me for screwing you.
3. ANDYs promoted with anilingus.
4. ...the difference being his salary is about 6 bucks per second.
5. McCann, I believe that should be: Lies Well Disguised.
related on Gawker: BBDO: Neither 'B' stands for "Bloated."