RUN EASY. PROOF LAZY.
I admit it. When Helen Rosner at rsgo.blospot.com first brought this Reebok subway placard to my attention (she was the first of several people), I thought it just might be an intentional typo; leaving the "R" in EVERYTHING out on purpose to emphasis that doing things too fast is bad. Because, it was just too bad of a mistake to be accidental. Well as you can see (right), I was wrong. It was an inexplicable, unintentional mistake.
I've already ripped "RBK" for their shitty creative and stupid positioning. Now add slipshod proofreading to the list.
(Read Helen's post on this here, in which she rightly rips me a new one.)
previously in Reebok:
1. So, Reebok running shoes help prevent puking?
2. Reebok's new ad messaging: We Know You Suck!
1. ING: ProofING.