REEBOK's new ad messaging: We Know You Suck!
Reebok is a nobody in the running shoe market. So this—please excuse me as I use a hackneyed marketing phrase—targeting the "low-hanging fruit" strategy (or slow-moving runners) makes sense. However, vis-a-vis the execution—as any semi-serious runner, or cardiologist, can tell you—running a 6-minute mile is a much better workout than running a 10-minute mile.
Also, Popeye is reportedly suing the shoe company over their new tagline.
(photo taken by one of copyranter's NYC subway reporters)
UPDATE: Steve Hall at adrants informs me that this tagline is old. Live/Blog/Learn, etc.
previously in specious sports marketing:
1. Head & Shoulders draws play in man's head.
2. Johnnie Walker: Official Sports Drink of the New York Yankees.
3. A-Rod's "milk" mustache.
4. Taglines are DUMB: New York Knicks.
5. Johnnie Walker quarterback.
posted by copyranter @ 7:45 AM
17 Comments:
the punchline to this is their tagline "i am what i am." awwwwwww.
i cannot even believe that's the tagline. what absolute shit. the client loved it because it seemed so familiar for some reason...
I am mocking your tagline, that's what I am.
Heck, a springbok can do a mile in two minutes.
Without breakin' a sweat!
I thnk ths advrtsmnt advctes lzinss. Dmn. See, nw I'm wrtng lke RBK.
That same mile equals just 202.4 roundtrips from my couch to the fridge for another beer.
i actually toiled on that god-forsaken Nike wannabe account back in the hellacious day. you will never meet a more dysfunctional lacking-in-running heritage bunch of folks. asthmatics have more credibility "in that space".
i mean, look at that logo. wow!
PS: CR, you can't hate James Joyce. just can't.
I really don't. really just hate "portrait of the artist as a young dickwad..."
Is that you, CR, in the photo's reflected image?
It is not. really. like I wrote, it's one of my "reporters." (aka anon submission).
There is an entire subway platform decked out in different variations on this horrid new ad. Fifth avenue stop on the N/R line.
One of the lines for this plays off "the city that never sleeps". If i see one more damn site-specific ad playing off that, i'm gonna wig. I mean you know most of them are written by New Yorkers, they should have a bit more knowledge of the city to draw from. Someone should do a coffee table book of lazy copy.
I saw these ads today on a 2 train. Is the typo intentional?
They should expect a phone call from Popeye and Edie Brickell's lawyers.
There's a reebok ad from this campaign with a picture of a guy vomiting. Why, Rbk? WHY!?!
Ok, yesterday i saw one of their ads that says "Stop and smell the garbage. Run easy New York" OMG how dam rude and insulting!!!!
From a public health standpoint, I actually like this one. Nothing wrong with appealing to the fatty who is too scared that running at a lower ability level means they're not qualified to run at all! It's better than advertising to the high performers and having people feel marginalized/inadequate (however much they may be!)
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