Reebok is a nobody in the running shoe market. So this—please excuse me as I use a hackneyed marketing phrase—targeting the "low-hanging fruit" strategy (or slow-moving runners) makes sense. However, vis-a-vis the execution—as any semi-serious runner, or cardiologist, can tell you—running a 6-minute mile is a much better workout than running a 10-minute mile.
Also, Popeye is reportedly suing the shoe company over their new tagline.
(photo taken by one of copyranter's NYC subway reporters)
UPDATE: Steve Hall at adrants informs me that this tagline is old. Live/Blog/Learn, etc.
previously in specious sports marketing:
1. Head & Shoulders draws play in man's head.
2. Johnnie Walker: Official Sports Drink of the New York Yankees.
3. A-Rod's "milk" mustache.
4. Taglines are DUMB: New York Knicks.
5. Johnnie Walker quarterback.