Monday, June 04, 2007

OK teaser ad becomes excellent teaser ad thanks to media placement.


(click ad for closer look.)
Often
, the oh-so-precious weddings double-page spread in the Sunday New York Times is ad-free, so's the paper can cram in as many Important Couples as possible. But yesterday, my mocking eyes were met by the above teaser ad for the HBO show Big Love (returns June 11th). Probably done by my buddies at BBDO. But you guys pussied out with the website (Or you're just lazy. Or the client insisted.). You should have created a different, semi-blind landing page, something like—"For a list of retailers near you visit hbo.com/retailers" You would have gotten more click-throughs.
UPDATE!—an anon commenter says this was done by Creature in Seattle.
previously in stuff I didn't completely hate:
1. YKK trade ad.
2. Iggy Pop for John Varvatos.
3. caffeinated cheerleader for T-Mobile.
4. Peter Stormare for VW.

7 Comments:

Blogger Maulleigh said...

That looks like a brandspankin! Yay for them.

Yeah, it would have been better with a more subtle website.

There's where the client gets involved and screws up everything thinking everyone's dumb!!!

9:18 AM  
Blogger Jetpacks said...

They've been doing a good job of promoting this show. Check out their take on Big Pharma.

9:30 AM  
Anonymous LisaBinDaCity said...

That was clever placement indeed. Very funny actually.

9:54 AM  
Blogger Slinky Redfoot said...

Yeah those jerks took a page out of my book!!

1:57 PM  
Anonymous Anonymous said...

This was acutally done by Creature in Seattle

2:52 PM  
Blogger ricpic said...

Good ad.

8:21 PM  
Anonymous Anonymous said...

Here is the link to the TV spots that went with the campaign.

http://youtube.com/watch?v=GL04vKJmq2U

"Polygarol" & "Eau de Polygamie"

3:16 PM  

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