See what they're saying here is only "SMART PEOPLE" use iShares.
Subtle, Barclays. Apparently unsatisfied with one Pure Horeshit™ Award, the global finance company continues with its Joseph Goebbels-level propaganda campaign for its product, iShares.
Question: How many Mensa members do you think actually use iShares? It would certainly take some heavy research, but a competitor might want to track down the number—which is probably somewhere in the neighborhood of zero.
previously in Horseshit Finance Marketing:
1. Meet John Dowd. Banker. Founding Father.
2. 2nd ad of campaign: he's doggystyling a bear.
3. why King Kong would never make a good banker.