See what they're saying here is only "SMART PEOPLE" use iShares.
Subtle, Barclays. Apparently unsatisfied with one Pure Horeshitâ„¢ Award, the global finance company continues with its Joseph Goebbels-level propaganda campaign for its product, iShares.
Question: How many Mensa members do you think actually use iShares? It would certainly take some heavy research, but a competitor might want to track down the number—which is probably somewhere in the neighborhood of zero.
previously in Horseshit Finance Marketing:
1. Meet John Dowd. Banker. Founding Father.
2. 2nd ad of campaign: he's doggystyling a bear.
3. why King Kong would never make a good banker.
posted by copyranter @ 9:30 AM
4 Comments:
Actually, they've got it backwards. Obviously Mensa people are too smart to use iShares(wtf?) or you wouldn't be the first.
A better line would have been "The rest of your Mensa chapter already use it, moron".
Fuck Mensa.
Aren't iShares for people who are too dumb or lazy to do their own due diligence? How is deriving 100% of return from Beta a "smart" investment product?
In response to David, I would say "Fuck Barclays". Limey pricks.
Wait, I thought Mensa was that organization for people with low enough self-esteem that they will pay monthly membership fees to be labeled smart. That's their sell?
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