ASS SOMEHOW SELLS RUM.
(click ad for closer look)
At first glance, I thought 'woman in a tiny thong, that's pretty risqué for an ad in New York magazine.' But upon closer examination...no thong! If you care, the product is Cabana Cachaça. Cachaça is an artisanal rum and the national spirit of Brazil, according to Wikipedia. Why a bare ass in a rum ad (other than the obvious stupid reason)? Well, the brand was started by a "socially prominent" New York i-banker—so, probably a sexist douchebag. This marks the second ad this week with a waxed nether regions reference. But more importantly, we may have a new leader in the Worldwide Gratuitous Ad Ass category.