ASS SOMEHOW SELLS RUM.
(click ad for closer look)At first glance, I thought 'woman in a tiny thong, that's pretty risqué for an ad in New York magazine.' But upon closer examination...no thong! If you care, the product is Cabana Cachaça. Cachaça is an artisanal rum and the national spirit of Brazil, according to Wikipedia. Why a bare ass in a rum ad (other than the obvious stupid reason)? Well, the brand was started by a "socially prominent" New York i-banker—so, probably a sexist douchebag. This marks the second ad this week with a waxed nether regions reference. But more importantly, we may have a new leader in the Worldwide Gratuitous Ad Ass category.
posted by copyranter @ 2:00 PM
19 Comments:
Somehow?
I would never have noticed the rum if hadn't pointed it out.
i always thought rum and ass just sort of sell themselves.
I just read the fine print that promises uncensored photos at their Web site. What's there -- the airbrushed-out pimples? Or are those the naughty photos where the minx has her heels off?
And they always leave the shoes on.
Now now sir Alcalde of Ass whilst I will grant you this is a fine ass I do believe the German Ad Ass was, for me, the choicest ass.
Oh yeah and rum blah blah blah rum...What??
—and welcome back, copyranter!
Cachaca isn't rum. Rum is made from molasses and other sugar byproducts, whereas cachaca is made from fresh sugarcane juice. It also usually isn't aged like rum is.
I'm no drinker, but "the brand was started by a 'socially prominent' New York investment banker" doesn't exactly scream "authentic Brazilian rum you've just gotta try." As for the ass... eh. I'm a Gay.
Mr Copyranter, I thought you liked tan lines?
mike: its own Website calls it an "artisanal rum," so take your complaint up with them.
cachaca is a rum...it is called cachaca because it is made in Brasil as opposed to a different geographical destination. Also, Mario Sorrenti shot this - he only attaches his name with classy products and art! This is a great advertisement!
So I went to their site and it essentially features a soft core short. Very nice to look at, sure, but it makes me want to buy a vibe more than a bottle of rum, artisanal or not.
Nice bum!
Anonymous said "Mario Sorrenti shot this - he only attaches his name with classy products and art".
HA HA HA and Mario Sorrenti is "probably a douchebag misogynist." too.
The campaign is visually quite beautiful and well shot.
The post is nice. Thanks for the info, copyranter.
Picture is nice, the woman is pretty, but as a decent Brazilian woman I feel this ad is disgusting. So many ways to sell this product and they present like this. Just my opinion...
The tagline is simply: "Tastes like..."
Cachaca is ex-president Lula favorite drink =o)
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