"So, how can we brand child abuse?"
(click ads for closer look at the branded oral and anal sex)
"I've got it! We literally brand boys with abuse!
Ads are for the Child Protection Foundation of Thailand, a country where the sexual abuse of minors is of course a major problem. The copy line "Remove is hard. Protect is easy." is clunky because these versions of the ads have been translated for publicity purposes.
So, shocking? certainly. Too skeevy? Maybe. Maybe not. Effective? Tough call. Sexualizing minors is a popular PSA trend these days. The powerful visuals certainly remain seared in your brain. But look at the actual branded images on the boys—something about them bothers me. A little too cartoonish, maybe? I think they need to look scarier (source).