Thursday, May 01, 2008

"So, how can we brand child abuse?"


(click ads for closer look at the branded oral and anal sex)
"I've got it! We literally brand boys with abuse!
Ads are for the Child Protection Foundation of Thailand, a country where the sexual abuse of minors is of course a major problem. The copy line "Remove is hard. Protect is easy." is clunky because these versions of the ads have been translated for publicity purposes.
So, shocking? certainly. Too skeevy? Maybe. Maybe not. Effective? Tough call. Sexualizing minors is a popular PSA trend these days. The powerful visuals certainly remain seared in your brain. But look at the actual branded images on the boys—something about them bothers me. A little too cartoonish, maybe? I think they need to look scarier (source).

5 Comments:

OpenID wetdove said...

yeah, I agree with you, the idea is good but the execution is poor. monstrous rather than cartooney would have worked way better.

12:42 PM  
Blogger Jen said...

I'm not sure whether they're too "cartooney" or not...for some reason the first thought that flashed through my mind was the old "Punch" cartoons with the overweight Victorians, so maybe that made it more effective for me (seamy Victorian underworld etc.)

Interesting question, and I did find them disturbing.

7:37 AM  
Anonymous guy bingley said...

But there's no headline to signpost "children".
The art direction makes the figures shadowy - but we've taken it as read that they're children because the post's headline told us so.
Seeing the ad cold, or at a glance, it might not be so obvious.
I guess the cartoonish image was meant to indicate "child", and draw our eyes directly to the abuse?
Not saying it was the best way to do it, but at least there are traces of logic.

8:12 AM  
Anonymous Anonymous said...

Interesting they're allowed to post this. Shouldn't this image be illegal? According to them, that is. Here we have a detailed high quality image of child abuse?

At what point do advertisers actually have to abide by the law? Seems to me the average person gets screwed while Big Advertising can dictate what is right and wrong to us.

5:41 AM  
Anonymous Anonymous said...

This is evil, children should not be in situations to be abused sexually. Then to brand them is a disgrace. GOD look on you all that condone the evils of child abuse.

5:45 PM  

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