Well? How would you sell "designer ice cream" to women?
(click ads, via) I honestly don't know whether to coo or boo at these Dali-esque executions for Kapiti designer ice cream via New Zealand and Colenso BBDO. The art direction is beautiful. But, the visuals are...kinda unappetizing, yes? Especially the pump—it makes me think of hot stinky feet. This is the same kind of problem I had with viewing these cool/gross Dill's digestive pills ads. I guess I—begrudgingly—give the creatives a sticky thumbs up.