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(click ad, scanned from today's
USA Today) Though the Gilbert Gottfried-voiced fowl's 10-year run is
probably soon dead (Gilbert, you should contact the
Fleshlight people), he temporarily lives on with this invasive blind ad in the national paper's money section. The youdontknowquack
website first makes you answer two stupid true/false questions about curing hiccups and dim-light reading, before getting to the point—that you probably have misconceptions about the comprehensiveness of your health insurance coverage. I guess since it made me visit the site, it's a successful ad. That media placement cost a bundle, and approving the distracting duck shadow was not much of a risk for
USA Today—who the hell still reads stock quotes in a newspaper?
Previous insurance ads: AccuQuote
guilts you to death. Iggy Pop is
chairman of the bored. Chubb's raging
sexual harassment ad. Pet insurance ad stunt one of the
sickest things I've ever seen. And 1926 Prudential ad was
pure fucking evil.
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