Are there no thieves in Lima?
Peru's Interbank has 150 offices nationwide and total assets (2008) of $14.57 billion, according to Wikipedia. To let Peruvians know that "your money is safe in Interbank," their ad agency, JWT Lima, erected a few fish tank installations on the streets of the main banking zones of the city. Inside the tanks were some pretty fat packs of Benjamins (why not nuevos soles?), some rocks, annnd some piranhas. The bank claims "the money was kept intact, nobody dared touch it." This is bullshit; there had to be security personnel assisting the toothy guard fish. In this economy, in any economy, somebody would've put on protective gloves and robbed them blind. The US Dollar isn't that devalued (via). Previously in: Live fish ad installation. Live tadpole ad installation.