Wednesday, April 21, 2010

(nsfw) T*TS SELL HIGHLIGHTER.

(click ad, via) Newsflash! Well, they've been used to sell hamburgers, sausage, aperitifs, muffins, mushrooms, graphic arts biennials, and even ad agencies themselves. But, I think this print ad by Peruvian agency Mayo Draft FCB for the Layconsa brand highlighter takes the copyranter prize for the most gratuitous use of tits to sell something. Winner winner, chicken breast dinner.

4 Comments:

Blogger Design Expertise said...

I think they should just go for it and actually highlight their tits.

3:23 PM  
Blogger Copyrioter said...

Why didn't they actually highlight...? Now that's disappointing.

4:20 PM  
Blogger copyranter said...

The agency/client probably thought actually highlighting her chest would have been too sexist.

4:38 PM  
OpenID Cappy said...

Seriously -- I don't doubt they had that discussion. This is south america -- aren't tits pretty much okay down there?

10:09 PM  

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