Arby's introduces new Melon Burger in Sports Illustrated swimsuit issue.

(click ad) Or, rib balloon sandwich. The possible stupid titaphors here are endless. Arby's spent $375,000 to place this single page ad teasing upcoming menu items in SI's annual mook masturbation manual. CNBC's "sportsbiz" reporter is impressed because the ad made him stop and read all the copy. Eat at Arby's often do you, Darren? Taking an ad maker/ad critic/ad teacher's bigger picture look at the ad, yes, let's all applaud yet another marketing effort that reduces women—this time literally—to pieces of meat.
Previously in the gratuitous objectification of women in advertising: one, two, three, four, five, six, etc.