Friday, February 13, 2009

Arby's introduces new Melon Burger in Sports Illustrated swimsuit issue.

(click ad) Or, rib balloon sandwich. The possible stupid titaphors here are endless. Arby's spent $375,000 to place this single page ad teasing upcoming menu items in SI's annual mook masturbation manual. CNBC's "sportsbiz" reporter is impressed because the ad made him stop and read all the copy. Eat at Arby's often do you, Darren? Taking an ad maker/ad critic/ad teacher's bigger picture look at the ad, yes, let's all applaud yet another marketing effort that reduces women—this time literally—to pieces of meat.
Previously in the gratuitous objectification of women in advertising
: one, two, three, four, five, six, etc.

4 Comments:

Anonymous Anonymous said...

Speaking of swimming, I'm just wondering how long it's going to take General Mills to pick-up Phelps.

4:37 PM  
Anonymous Nik Daum said...

Those are weirdly childlike, female arms. I guess it supposed to be a swimsuit model about to reveal her patties, but to me it just seems gay.

7:05 PM  
Anonymous Anonymous said...

God your woman has you so pussy-whipped.

"Literally pieces of meat"? I see the grain and vegetable groups represented.

Maybe it's telling men that women are delicious! And aren't they?

9:22 PM  
Anonymous Anonymous said...

all those people that eat at Arby's are sex-starved repressed homosexuals, anyhow. Their logo looks like a big penis.

http://www.arbys.com/images/arbys_foundation_right.jpg

2:03 PM  

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