Newspaper Association of America presents one of the truly dumbest headlines in advertising history.
Said Donna Barrett, NAA board member, about the new campaign which is being tested in eight markets:
"Literally, everyone at the agency, everyone on our committee, and then everyone on the board had a 100-percent positive reaction to that headline. It sets a fun new tone for [the industry]. Who doesn’t want to be perceived as both smart and sexy? And if you can tie the two together? All the better!”
Jesus Christ, get a new agency. Ad agency: The Martin Agency, Virginia.
Newspapers: forever terrible at advertising themselves.
Related: Magazines: forever terrible at advertising themselves.