(click ads, via)
For uniform jeans.
"Save A Species."
Fashion advertising, being bereft of ideas or sense these days, has adopted "the environment" as a creative linchpin. Diesel did it. Bianco shoes did it. There are other brands, I'm just to busy to look for them.
Now, this campaign via Uruguay. I kind of get: the models are rescuing the animals from a related colored goo; bat from blood, squid from black ink (?); lobster from ocean; and whatever the hell that last animal is from whatever the hell that white goo is. Your thoughts invited. Ad agency: Plutón, Montevideo, Uruguay.
Previously in: Fucked Up Fashion Shoots (some nsfw).