Increase Market Share With Byzantine Chants.
This week's Crain's NY Business has a profile on James Speros, new Marketing Chief at financial services firm Marsh & McLennan. He's a Marketing Lifer, with previous stretches at Ernst & Young and AT&T (apparently he will only work for you if you have an ampersand in your name). Boring stuff, I know. BUT, lucky for us the now ubiquitous iPod playlist was included in his Personnel File. Let's take a look at the "secrets of his success." He's a good listener? Yeah, of bad music. Aha! There it is! No "unorthodox" marketing methods for him. He probably pumps the chants in over the company-wide intercom system.Whatever the fuck you believe might work, James.
Happy Various Religious Holidays, everybody. (back Monday).
posted by copyranter @ 9:50 AM
11 Comments:
Hahaha Thats hilarious cr...yur posting is funny, but your responses to Anon.'s of the world is what cracks me up the most. Would your reply be the same if that person is not Anon? Because, I have seen you respond gently to non-anon criticisms.
Nothing wrong with Byzantine chants, per se. But there's EVERYTHING wrong with some C-Level douche bag including it his ten-line long Personnel box.
Me thinks he looked over his submission and found it a bit too... um, FUCKING BORING! So, being the big CMO swinging dick that he is, he lied.
He's also lying about liking jazz, too -- he just wants to appear sophisticated. Why identify James Taylor and Billy Joel by name and then include 'jazz'?
Does this mean that someday you may have to submit your iPod track listing as part of your performance review?
yes, Ben, let's see the CR ipod list now.
I like "jazz" with a lowercase "j." Kenny Gs up--hos down.
I think the Byzantine chants look like all that he's got going for him on that list. And something about the way he lists plain old "jazz" as an unexplained, broad genre suggests that he's listening to Diana Krall and not Rahsaan Roland Kirk. "Good listener" my foot! I spit on your playlist!
Seriously. That's a douchebag playlist, plain n'simple. My grandpa listens to better music than that.
"OK, I'll click "random." How bout that. It's audio of your mom fucking David Ogilvy's corpse."
Madison Ave O&M mix or is that the UK version?
This guy is no trendspotter. Byzantine Chants are so early 90s.
trendspotter? he's in marketing. no one expects him to be capable of things like the ability to "spot trends" or have taste or style or wit. it's marketing for god's sake. that's what you do when you can't do anything else.
What the heck is a Byzantine chant?
Color me oblivious I guess.
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