Friday, October 13, 2006

Perrier. Shittier.

Drinking bottled water is in fact "riskier" (there are zero FDA quality regulations over the industry). But, I don't think that's what Perrier had in mind for their new campaign ( a 2nd ad says "Scarier", with a rollerblading man pouring water over his head while cutting his hair. or something. it honestly made no sense to me.).
I don't understand why they're trying to make their water with bubbles seem "edgier" than other water products. Do you really expect people to buy this strategy? Nice clean layout, though.
(scanned from the latest Black Book)


1. "C'mon baby, it's low in calories."
3. DEAD BULL: Victorious Matador.


Anonymous Anonymous said...

I think I see a bare breast!

This ad is bad. Just like the snickers "snackfabtastictaste" crap.

9:35 AM  
Anonymous Anonymous said...

I always thought Perrier was more upscale than this really childish ad

9:45 AM  
Blogger Matt Brand said...

boy is she ugly

10:10 AM  
Blogger toby said...

did neckface draw that?

1:22 PM  
Anonymous Anonymous said...

God forbid Perrier should risk making an iota of sense. That would be so uncool.

6:23 PM  
Anonymous Anonymous said...

Does anyone know which agency is responsible for this campaign? Or which distribution company is responsible for wild posting these ads on every construction site in New York City?

9:38 AM  
Anonymous Anonymous said...

It looks like a David Shrigley drawing.

12:48 PM  
Blogger Dameyn said...

Drop the dryer

3:56 PM  

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