Tuesday, October 03, 2006

XTRA! XTRA! Another Vodka Xactly What World Needs!

(click image)
Should a new Swiss vodka's packaging look like a medicine bottle you'd pull out of a cuddly Saint Bernard's rescue thingie? Maybe. Should a new Swiss Vodka sport the most idiotic brand name in the history of spirits? Maybe not.

previous vodka posts:
1. Excuse Me, While I Puke And Die.
3. Staten Island needs to be distilled, like, five times by itself.
4. An Unsigned Letter from a Distillery in Holland.
5. Let's Get EFFEN Drunk.


Blogger ronbo said...

Sorry, CR, you are missing the silver lining:

We all know that Switzerland has no business exporting a vodka. The Swiss don't do booze. Not beer, not wine, not vodka. Successful premium vodka comes only from countries that have (a) legitimate vodka cred (Russia, Poland), (b) really, really cold water (Sweden, Finland) or (c) a reputation for superior drinkies (France, Netherlands). Swiss vodka makes as much sense as Swiss tequila.

Therefore, Xellent vodka will soon be as distant a memory as Henessey "White" cognac. But - and this is the good part - no one else will be able to use the name. HAHAHAHA! A true public service, courtesy of whatever naming house came up with that winner.

2:34 PM  
Anonymous Anonymous said...

How's all this crap gonna fit on the shelves of my neighborhood liquor store?

2:51 PM  
Anonymous Anonymous said...

I'm buying it just because of that shitty name - and if that was the intention of the naming agency, then success. Of course, I'm probably just an asshole.

6:04 PM  
Anonymous Anonymous said...

Red bottle with silver cap and lettering. Awful, medicinal combination. Who knows? maybe the Calvinist Swiss can only drink with a clear conscience if their booze is bitter.

7:31 PM  
Anonymous Anonymous said...

Bill and Ted approve.

10:10 AM  
Anonymous Anonymous said...

The cap is gray plastic, not even a faux silver. The vodka is made from rye and therefore tastes like shit. The Swiss did invent Absinthe so give em cred for that ronbo.

2:48 AM  
Blogger zanko said...

You should try Ikon True Russian Vodka, no gimmicks, just damn good russian vodka, since 1862 at fair price. www.ikonvodka.net

3:34 PM  
Anonymous Anonymous said...

Well, maybe you try it before you mouth off? But then that's not the internet style, here everyone has an opinion, well-founded or not.
I especially like how people not knowing a country at all are playing experts, Switzerland does have a long tradition in burning Kirsch, a cherry based liquor.
BTW I tried xellent just after Beluga, and it was close.

5:38 PM  

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