"Trees are pretty. Let's use trees."
What do you do—advertising-wise—when you're a "group" that sells all the essentials including coffee, cigarettes and cheese wiz, to the tune of $97.9 billion in annual revenue? Why, you buy a pretty stock shot of a forest and, in a classic ad misstep show-&-tell move, you trot out the tired "whole forest" cliché. Add it all up and you get an ad that says...ABSOLUTELY NOTHING. Which when you're selling, basically, heart and lung disease, is probably not a bad idea. Just keep the name and the pretty logo (which they paid millions for) in the public eye, right old boys?
previous big-ass company posts:
1. Tastes Good Like A Cigarette Should. Redux.
2. The Good Hands, Bad Taste People.
3. bp. Beyond Poppycock.
4. Vis-a-vis Bullshit.
5. HP. Huckster Plagiarism?
6. The most useless ad page ever.