"Yeah, Here Comes The Rooster..."
A NoHo billboard for HRM (His Royal Majesty) Rex Goliath! (The exclamation point is part of the trademarked name, so you must YELL it!) Wines. Welcome to a line of wines named after a 47-pound turn-of-the-century Texas rooster. Why? Not really explained at the website. But, the winemaker's name is Michael Kafka. OK, now we're getting somewhere. Drink up, Rex.
1. Product Naming for Dummies.
2. Product Naming for Dummies, #2.
3. Excuse Me, While I Puke And Die.