Monday, October 02, 2006

"Yeah, Here Comes The Rooster..."

A NoHo billboard for HRM (His Royal Majesty) Rex Goliath! (The exclamation point is part of the trademarked name, so you must YELL it!) Wines. Welcome to a line of wines named after a 47-pound turn-of-the-century Texas rooster. Why? Not really explained at the website. But, the winemaker's name is Michael Kafka. OK, now we're getting somewhere. Drink up, Rex.

1. Product Naming for Dummies.
2. Product Naming for Dummies, #2.
3. Excuse Me, While I Puke And Die.


Blogger archeress said...

is there no copyright on the "i heart" logo thing? anyone can use it for anything? "i heart wrecks" i don't like the sound. and boltongray isn't going to like that dumb "slammer" as he calls it--a great term by the way. those three exhaust pipe things sticking out of the building are more interesting than the ad.

5:36 PM  
Anonymous ricpic said...

What's with the combination charm bracelet and red, white and blue sash around his middle? Cock-a-doodle strange.

8:50 PM  
Blogger Frank said...

If his name is Kafka, shouldn't it be a 47 pound cockroach?

9:16 PM  
Blogger Flop said...

Rex Goliath! Because if you have to insist on the exclamation point, what you're selling can't be dreadfully boring at all!

Just ask Lamar! Alexander ...

3:30 AM  
Anonymous FishNChimps said...

it's just a big cock

6:25 AM  
Blogger Slinky Redfoot said...

It should say I heart the cock

10:15 AM  
Blogger J.J. Gittes said...

Totally off the subject, of course, but it's a pretty decent bottle of plonk. For the price. I mean, it ain't expense account wine, fer sure.

10:22 AM  

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