Friday, December 08, 2006

"Oh give me a home, where dead, stuffed antelope wear sweaters..."

Generally, fashion advertising is for idiots. It's usually done in-house by art directors who think they're "artists", but who really don't know their ads from a hole in the ground. At right is a downtown Broadway kiosk for the new Uniqlo "global flagship" store in SoHo. Perhaps you're wondering why a dead, stuffed antelope would have multiple cashmere sweaters messily wrapped around its carcass. That reason would be because André Art Director thought it would be "edgy" to show a dead, stuffed antelope wearing goat plus a photoshopped earring. Edgy!! (NOTE: Yes, the whole thing is CGI/photoshopped. But, I prefer to think of it as dead and stuffed, because it made for a stupid headline.)
previously in stupid fashion:
1. DEAD is the new BLACK.
2. Look at Jigga, gettin' all "A River Runs Through It" on us.
3. Jimmy Choo. Shoes to die for.
4. American Apparel. Made with Dov.
5. Fendi No. 5
6. DIESEL woos fcuk hoi polloi.
7. NoHo Ass.


Blogger Maulleigh said...

Last night, I saw that Antelope sitting with Kimora Lee Simmons at Nobu. They got into a table dance-off with Prince's ex-wife. Kimora then just ripped out the latter's weave.

11:39 AM  
Anonymous Anonymous said...


1:27 PM  
Anonymous Anonymous said...

Oddly, that photo reminds me that I missed the finale of America's Next Top Model.

Must be the sweaters...

1:50 PM  
Anonymous Anonymous said...

Hey, it's're not allowed to have ads today! But, I'll comment anyway...
They're protesting the use of anorexic models, so they're using an antelope instead

1:55 PM  
Anonymous Anonymous said...

If nobody will take it, I will:

I'd tap that.

2:18 PM  
Anonymous Anonymous said...

Love the earrings, nice touch. Do you have any idea what twisting your $250 cashmere sweater like that would do? It would be a nice scarf/necklacy thing because it doesn't bounce back. Ever. LAME LAME LAME!

3:02 PM  
Anonymous Anonymous said...

Out of curiosity, where do you get that it's dead and stuffed? Just looks CGI to me.

I saw this campaign in the subway, but didn't have time to examine it. There were like anteaters and shit wearing Uniqulo sweaters. I was hoping it was some Bronx Zoo anteater posing as the latest, "New Yorker for Life" in their other campaign. THAT would actually be tight.

4:00 PM  
Blogger copyranter said...

you're right anon. THAT would have been a good campaign.

4:13 PM  
Anonymous Anonymous said...

That antelope's a dead ringer for Eustace Tilley,* sans monocle.

* Hint: The New Yorker signature cover.

4:48 PM  
Anonymous Anonymous said...

I'd fuck it. Wearing Wilson's fingerless/mesh-backed workout gloves to grab hold and never let go of those ribbed antlers.

9:23 AM  
Blogger copyranter said...

thank you, real anon I'd fuck her/him/it commenter.

9:23 AM  

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