Tuesday, September 11, 2007

Now apparently, State Street is making fun of the hunting abilities of Zulu Warriors.

(click ad for closer look)
Copy starts: Experience tells us the "ready fire aim" approach to investing is no way to hit your targets. In fact, it's a good way to shoot (or spear) yourself in the foot...
DUDES, you left-brained bozos need some serious help with your metaphors! Last time, your bridge disaster viz went over like a lead balloon. And now this? Tribesmen don't "shoot from the hip." Drawing from my memories of watching National Geographic shows, I believe they throw their spears using a more-powerful over-the-shoulder technique. I'd tell you to consult your lawyers, but they're even more clueless when it comes to using wildlife in advertising.
Tell you what: why don't you give me a shot at your ads. Give me a day, and I'll come back with three animal kingdom campaigns that actually make some fucking sense.
update: commenter papa shongo says these are Maasai warriors.
(scanned from yesterday's Wall Street Journal)


Blogger JT Taylor said...

Wow. Bad.

And weren't Zulu warriors rather adept with their hunting skills? Making this ad as tasteless as it is....a strange comparison?

2:36 PM  
Anonymous Anonymous said...

These are Maasai warriors actually...

10:10 AM  
Anonymous Anonymous said...

This ad pisses me off. Frankly, I find it offensive...to my intelligence.

7:45 AM  

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