Leaked cp+b TV script for Al Gore's climateprotect.org
In response to yesterday's Gawker column on the four-agency pitch for Al Gore's climateprotect.org, an anonymous tipster sent me a rough script that he/she says is by Crispin Porter + Bogusky, one of the shops invited to present ideas. It reads like the type of staid idea that'll probably end up running, so I believe the tipster. Here it is:
open on a downtown area of Manhattan.
a kid stands holding a bucket and a paintbrush next to a brownstone apartment. he paints a blue line on the wall, about five feet high.
KID: "The reality is, if we don't pass legislation to avert the climate crisis, ocean levels will rise this high in 10 years."
the kid then gets on a ladder and climbs several feet, where he paints another line.
KID: "In 25 years, they'll be here."
he paints a line on the side of the building, and climbs higher still.
KID: "And in 50 years the oceans will rise to here, 20 feet."
the camera pans up and over, to a window just above the kid and above the last line he's painted. his mom is standing inside the window, looking at the camera.
KID: "But this isn't gonna happen. No way. Because this is my mom. And she can vote for candidates who support livable carbon standards. I can't save my future. But she can."
cut to Alliance for Climate Protection logo.
The tipster also relays that the spot has already been shot, and that it was shot in L.A.—you know, to get that authentic downtown Manhattan feel (there's an inconvenient truth).
There ya go Al, if you haven't seen it yet.
ADDN: cp+b's Alex Bogusky and Andrew Keller are both winners of my Equine's Posterior™ award.
update: here's a short video from Greenpeace on climate change which also uses a kid. It is better than anything that will come out of this pitch.
previously in reader tips:
1. Someone Talked, round 1.
2. Jason Binn is a prick: the evidence.
3. Send my good tips, or I will stab these kittens/puppies.