Friday, October 12, 2007

See what they're saying here is only "SMART PEOPLE" use iShares.

Subtle, Barclays. Apparently unsatisfied with one Pure Horeshitâ„¢ Award, the global finance company continues with its Joseph Goebbels-level propaganda campaign for its product, iShares.
Question: How many Mensa members do you think actually use iShares? It would certainly take some heavy research, but a competitor might want to track down the number—which is probably somewhere in the neighborhood of zero.
previously in Horseshit Finance Marketing:
1. Meet John Dowd. Banker. Founding Father.
2. 2nd ad of campaign: he's doggystyling a bear.
3. why King Kong would never make a good banker.


Anonymous Anonymous said...

Actually, they've got it backwards. Obviously Mensa people are too smart to use iShares(wtf?) or you wouldn't be the first.

A better line would have been "The rest of your Mensa chapter already use it, moron".

12:51 PM  
Blogger David said...

Fuck Mensa.

7:04 PM  
Anonymous Anonymous said...

Aren't iShares for people who are too dumb or lazy to do their own due diligence? How is deriving 100% of return from Beta a "smart" investment product?

In response to David, I would say "Fuck Barclays". Limey pricks.

5:30 AM  
Blogger Dan Gr said...

Wait, I thought Mensa was that organization for people with low enough self-esteem that they will pay monthly membership fees to be labeled smart. That's their sell?

11:59 AM  

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