Thursday, April 24, 2008


(click ad for closer look)
It's SOUP, for crying out loud. I don't give a fuck how "exotic" your new flavors are, Heinz. And! Who holds a key party with only three couples (well actually looking at the number of keys in the key bowl, it's three fully bisexual couples)? And who serves soup at a fucking key party? I know I know, I'm being too literal and it's "creative exaggeration man, lighten up." No. Sorry. There's got to be at least a scintilla of truth in your wacky creative ad. And there's NONE here. Nada. IT'S FUCKING CANNED SOUP—image-wise, the meal of the lonely, pathetic, depressed, poor, ugly single person. And your cute little wrong sex ad can't magically alter that perception. (ad by DDB Melbourne, via)


Anonymous Anonymous said...

Do they still screen print ads on tv there?

4:48 PM  
Blogger spencer said...

Is that woman on the right reaching for what I think she's reaching for?

10:25 PM  
Blogger Moda di Magno said...

Gulp. Showing this to my Aussie ECD tomorrow and demanding an explanation.

1:19 AM  
Anonymous Anonymous said...

fuck soup

9:52 AM  
Anonymous Anonymous said...

Is it just me or is it just _wrong_ to use a cream soup in this ad? At least they didn't use tomato soup. Or beef stew.

10:38 AM  
Anonymous Anonymous said...

Clearly, they had cocktail weiner envy.

2:21 PM  
Blogger warykitty said...

that's just ridiculous. it's hard to believe, but this just showed that sex doesn't sell EVERYTHING.

12:37 AM  

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