Thursday, May 01, 2008


(click ad for closer look)
At first glance, I thought 'woman in a tiny thong, that's pretty risqué for an ad in New York magazine.' But upon closer thong! If you care, the product is Cabana Cachaça. Cachaça is an artisanal rum and the national spirit of Brazil, according to Wikipedia. Why a bare ass in a rum ad (other than the obvious stupid reason)? Well, the brand was started by a "socially prominent" New York i-banker—so, probably a sexist douchebag. This marks the second ad this week with a waxed nether regions reference. But more importantly, we may have a new leader in the Worldwide Gratuitous Ad Ass category.


Blogger RFB said...


2:27 PM  
Blogger Syd said...

I would never have noticed the rum if hadn't pointed it out.

2:40 PM  
Blogger clif said...

i always thought rum and ass just sort of sell themselves.

2:50 PM  
Anonymous Anonymous said...

I just read the fine print that promises uncensored photos at their Web site. What's there -- the airbrushed-out pimples? Or are those the naughty photos where the minx has her heels off?

3:25 PM  
Blogger adhack said...

And they always leave the shoes on.

4:33 PM  
Blogger Iagos said...

Now now sir Alcalde of Ass whilst I will grant you this is a fine ass I do believe the German Ad Ass was, for me, the choicest ass.

Oh yeah and rum blah blah blah rum...What??

4:57 PM  
Blogger rev joe said...

—and welcome back, copyranter!

8:03 PM  
Anonymous Anonymous said...

Cachaca isn't rum. Rum is made from molasses and other sugar byproducts, whereas cachaca is made from fresh sugarcane juice. It also usually isn't aged like rum is.

8:16 PM  
Blogger Frank said...

I'm no drinker, but "the brand was started by a 'socially prominent' New York investment banker" doesn't exactly scream "authentic Brazilian rum you've just gotta try." As for the ass... eh. I'm a Gay.

11:22 PM  
Blogger edith said...

Mr Copyranter, I thought you liked tan lines?

8:48 AM  
Blogger copyranter said...

mike: its own Website calls it an "artisanal rum," so take your complaint up with them.

8:49 AM  
Anonymous Anonymous said...

cachaca is a is called cachaca because it is made in Brasil as opposed to a different geographical destination. Also, Mario Sorrenti shot this - he only attaches his name with classy products and art! This is a great advertisement!

11:04 AM  
Blogger Tess said...

So I went to their site and it essentially features a soft core short. Very nice to look at, sure, but it makes me want to buy a vibe more than a bottle of rum, artisanal or not.

7:05 PM  
Blogger A.K. said...

Nice bum!

2:40 PM  
Blogger meenee said...

Anonymous said "Mario Sorrenti shot this - he only attaches his name with classy products and art".

HA HA HA and Mario Sorrenti is "probably a douchebag misogynist." too.

10:02 PM  
Anonymous Anonymous said...

The campaign is visually quite beautiful and well shot.

11:04 AM  
Anonymous Anonymous said...

The post is nice. Thanks for the info, copyranter.
Picture is nice, the woman is pretty, but as a decent Brazilian woman I feel this ad is disgusting. So many ways to sell this product and they present like this. Just my opinion...

2:47 PM  
Blogger Brian Kunath said...

The tagline is simply: "Tastes like..."

7:02 PM  
Anonymous Anonymous said...

Cachaca is ex-president Lula favorite drink =o)

9:40 PM  

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