Wednesday, June 18, 2008

Joe's Jeans biting American Apparel's ass-thetic.

(click pics for close-up)
The Ass Crack is the go-to fashion ad allurement these days (well, even more so than in the past). And nobody exploits it (examples 1, 2, 3, 4, and brave Dov defender Claire Salinda, above right) like AA's pants-optional CEO. So it's no surprise that a small upstart jeans brand (update: not upstart, smallish) would desperately attempt to generate buzz via bare butt. Note the fake tattoo. Bravo brainlessness? (Not pictured: the first ad in the series which featured the same model lifting her skirt slightly to reveal a lack of panties.) (poster on Kenmare near Elizabeth) update: PollsBoutique just posted a poll about the Joe's Jeans ad.


Anonymous Anonymous said...

I wouldn't necessarily consider Joe's Jeans a "small startup company" by any means.

12:56 PM  
Blogger copyranter said...

You've exploited my not knowing ass about fashion retail...they ain't Levi's though.

1:04 PM  
Anonymous Anonymous said...

I prefer the Joe's Jeans ad. Although yes, she is being ogled by some bearded creep and yes, she's had acting lessons from a porn model to get that "now that you caught me dropping my pants I'm getting all hot" look, it doesn't have the cheap, grainy feel of the AA ad. I don't know what AA wants to accomplish but somewhere between streetwise and sexy they got stuck in sleaze alley.

1:29 PM  
Blogger maxwell said...

joe's undertook a bare assed campaign for years at the enormous billboard at sunset and crescent heights in hollywood. since before american apparel existed actually.

2:22 PM  
Blogger copyranter said...

so they're true, brilliant pioneers...thanks maxwell. LIve/Learn, etc.

2:32 PM  
Blogger dancing at gunpoint said...

um i think those girls need a belt or suspenders or SOMETHING. someone's gonna register them on the SEX OFFENDERS DATABASE, for crying out loud!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

4:56 PM  
Anonymous Anonymous said...

If AA can’t own the dead-on perv shot, what’s this country coming to.

12:00 AM  
Blogger Harry Pujols said...

Bad placement. These ads run in NYC and people shrug. If it ran somewhere like, Norfolk, VA, a group of outraged parents would be making sure we'll be seeing it all over the news.

11:45 AM  
Blogger maxwell said...

not brilliant. just sayin's all.

2:48 PM  
Blogger M. A. Rohan Benjamin said...

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7:22 AM  

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