Wednesday, July 22, 2009

Israeli cellular company solves West Bank crisis with a soccer ball.

The faceless enemy! This TV spot for Cellcom, Israel's leading cellular provider, has apparently infuriated more than a few Arabs, including Arab-Israeli Knesset member Ahmad Tibi (that, according to the Guardian). Copy translation from the end of the spot: "What do we all want? Just to have a little fun." One Russian commenter at suggested that in real life, the Palestinians would've put a bomb in the ball before throwing it back. Spot by McCann-Erickson, Israel. Previous controversial Middle Eastern advertising: Bacardi's hot summer accessory: the ugly girlfriend. Bayer Egypt cooks some babies. Israeli bookstore chain mocks dumb blondes.


Blogger YMedad said...

While this ad drew flack from anti-security barrier folks, no one thought to ask what would have happened if instead of a soccer ball, a rock or bomb came over from the other side. Tough doing commercial ads parallel to hot political themes.

2:52 AM  
Anonymous Anonymous said...

real life recreation:

11:49 AM  

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