![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghjl_i_Z95j2Fpy6m9grC2kCD9NwJfv79mqCwgDRYCDLSU7ymipsonTJ7kNisbD9DOugJxHclQ1Kc23cJ3El-iMzPuxh1Gj-R7aY1UfPu8seqrnP4FcpS_gqoYXDgvTL136eaU/s200/MichaelHillEclipse.jpg)
(
click ad) A diamond is forever. A solar eclipse: 6:39. To those who say 'it'll be a dark day before I get hitched,' this ad's for you. To coincide with the July 22nd eclipse, jeweler
Michael Hill (well his agency McCann Erickson in Sydney, Australia) grabbed a cheap rights-free stock photo, added a little retouching, and
voilá! cosmic advertising (black) magic. The power of the Sun beats
Monogamy to the Power of 100 any day (image
via).
Previous diamond ads: De Beers promises "
she won't say no." And,
the most insulting diamond ad ever produced.
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