Monday, January 25, 2010

Are there no thieves in Lima?

Peru's Interbank has 150 offices nationwide and total assets (2008) of $14.57 billion, according to Wikipedia. To let Peruvians know that "your money is safe in Interbank," their ad agency, JWT Lima, erected a few fish tank installations on the streets of the main banking zones of the city. Inside the tanks were some pretty fat packs of Benjamins (why not nuevos soles?), some rocks, annnd some piranhas. The bank claims "the money was kept intact, nobody dared touch it." This is bullshit; there had to be security personnel assisting the toothy guard fish. In this economy, in any economy, somebody would've put on protective gloves and robbed them blind. The US Dollar isn't that devalued (via). Previously in: Live fish ad installation. Live tadpole ad installation.


Anonymous Alger said...

How funny, Lima is the ONLY city in the world where I have been robbed on the street. My relatives there trust no one, and when something disappears their first thought is that someone stole it.
As for Interbank, like every bank in Peru they have well-armed guards positioned everywhere. Most are in military uniform, and armored troop carriers can be found along many of the quiet side streets.
With all that in mind I think the impact of this ad is supposed to be, "Holy Crap! Interbank is so good no one stole the money, the fish, or the tank while they were filming!"

11:51 AM  
Anonymous Anonymous said...

oh boo hoo Interbank doesn't actually guard their money with pirhanas I'm angry because I take everything literally.

2:18 PM  
Blogger copyranter said...

Der. I only mocked them because they chest-thumpingly bragged about none of the money being stolen.

2:21 PM  
Anonymous Anonymous said...

>on protective gloves

Why bother?

All you need is a rock or a brick to get to the money.
Unless this is a breed of fish that breath out of water also.

Alger: havent been to Lima but there are enough hellholes in the US to get robbed.

If you really want to get in on the action again, then I suggest you go to South Africa for the world cup. Having the WC in some poor dirty african stinkhole which is the 2nd most violent country sounds as brilliant as having the Olympics in Rio.

11:42 PM  
Blogger copyranter said...

YES, the smash the tanks approach occurred to me, but I was thinking of the most surreptitious approach.

7:00 AM  

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