Tuesday, October 24, 2006

match.com bronskied by True.com DD-cup sandwich.


As I posted last week, True has recently upped the ante in the online dating wars. And, as is apparent above, they've also upped the melon sizes (Take Your Pick!), while easing back on the bikini shots. Meanwhile, match.com trots out a "find someone special in 6 months" guarantee (yeah, good luck with that.), complete with lame little cut-paper figures. However, judging by True's latest truly desperate come-ons, I'm guessing that about 347 of those "11 million" singles are men.

previous true.com posts:
1. True or False?
2. That's gotta be some kind of record.
3. BREAKING NEWS NOW...
4. BIKINI KILL.
5. On online dating advertising.

13 Comments:

Blogger SB said...

I used to work for True's CEO at a previous gig, and I can vouch for his love of boobage. They say in business it's important to go with what you love. I must say I find True's ads strangely fascinating -- kind of like the Nancy Grace show. Word.

1:11 PM  
Anonymous Anonymous said...

I think it's more like 347 of them are WOMEN,and the rest of the 11 mil are men. The only time you'll get someone looking like that is if you pay for it. Let's face it, if you look like that, you really don't need to be on a single's site

2:35 PM  
Blogger Lingster said...

J'ever notice that about half the women trotted out for the eHarmony TV spots have tits as big as their head? I don't think this is a new development.

10:11 PM  
Blogger bowling with no panties said...

If I were a guy I would totally pick True over Match because I bet it would hurt like hell to tittie fuck a paper cut-out.

10:49 PM  
Blogger Make the logo bigger said...

Since he consults for match, Dr. Phil should be between both True ads.

1:12 AM  
Blogger Slinky Redfoot said...

I love the line "Fresh Singles". Can you find them in the vegetable aisle too? Are the not-so-fresh singles (of which I am one) stale and moldy?

12:03 PM  
Blogger Scamp said...

Back when I was single, there was no such thing as internet dating, speed dating, or 'text sex'.

You had to actually go up to a woman in a bar and TALK TO HER.

It was terrifying.

These young people today, they don't know they're born...

7:52 AM  
Anonymous adverlicious said...

Along with Match and True, discrimating connoisseurs know that Mate1.com also appreciates the click-through power of a well-filled bikini.

Here's one of their finer pieces of work --

http://adverlicio.us/mate1_com_spilling_300x250

Sadly, even Match can stumble in the cleavage "arms race". Perhaps the summer intern or CEO's son got his hands on this ill-conceived blunder --

http://adverlicio.us/match_com_put_an_end_to_bachelorism_160x600

Pursuing another angle, WealthyMen.com is touting its "party girls" for the man who has everything --

http://adverlicio.us/wealthymen_com_play_harder_300x250

Meanwhile, eHarmony, Yahoo!, PerfectMatch and the rest continue with their middle-of-the-road work. Fully-clothed couples with relationship platitudes define this "safe" advertising --

http://adverlicio.us/eharmony_annie_160x600

http://adverlicio.us/yahoo_personals_brians_summer_love_300x250

http://adverlicio.us/perfectmatch_com_rbop_300x250

More of this merriment in the adverlicio.us online dating ad archive. Don't bother asking for True ads -- I used to have a lot of them before their lawyers took me to task ;-)

9:03 PM  
Anonymous Anonymous said...

TRUE.COM IS A SCAM. THEY WILL CHARGE YOU AFTER YOU CANCEL. I WAS CHARGED $50 AFTER I CANCELED THE 7 DAY TRIAL!!! I TRIED TO GET THE MONEY BACK, BUT THEY SAID THAT B/C I LOGGED IN ONCE AFTER I CANCELED, THAT WAS AN AUTHORIZATION TO CHARGE ME IN FULL!!! MY LOGIN WAS NEVER INACTIVE. I ONLY LOGGED IN TO CHECK MY STATUS! TRUE.COM IS A SCAM!!!

12:18 PM  
Anonymous Anonymous said...

In order to not be charged that renewal, you must call in to speak to a rep. I thought I could just cancel online, which I did. After I was charged another $50 for this crap, I called. I was told if I went futhur than the cancellation page, I would have read they require a phone call. Furthur than the cancellation page? What for, I cancelled. True.com sends winks to people they think you like. The matches they sent me weren't even remotely close. I was looking for slender white women, they're sending me Aunt Jemima. B/S!!! They said they'd give me 2 free months without charge. I don't think so. Stay away from it. I could go on and on.

6:46 PM  
Anonymous Anonymous said...

Go to ArchieLoper at blogspot.com
to see my posting about True.com
a relly low-lfe company.

4:21 PM  
Anonymous Anonymous said...

I started signing up for the True.com "free" membership and after getting some basic info from you, ONLY THEN did you find that to go any further, you had to give them a credit card number. I couldn't help notice, that even without posting a picture, I was getting immediate winks from hot girls that in real person would skip my white haired image. Thus, I think they automatically generate a lot of initial winks and messages to get the new user to sign up. Even though I stopped filling out the form and closed the screen, they had my email and started sending me messages from ladies in my area. As a specialist in anti-corruption investigations, you get cautious about an aggressive marketer like this, and I wouldn't trust their ethics. The comment about the hidden $50 charges seems right in line. I question the legitimacy of their member counts also. vj

10:50 AM  
Anonymous Anonymous said...

I signed up for a free trial 24 hours ago, and just cancelled 5 minutes ago. Why? Because I wasted about an hour filling out the profile and stated that I prefer a man with dark hair, never married and no children. Who did I get "winks" from? Blonde, divorced men with children. Bullshit. Plus, their so-called personality test wasn't even close.

3:04 PM  

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