Wednesday, March 05, 2008

The big Big Hair battle of 1970.

(click ad for closer look)
It was Hippie Chick vs Glam Socialite. MILF Moms vs. Crazy Teens. Bangles vs. Chokers. Freedom vs Control. Anger vs. Kindness. And Clairol (Kindness was a Clairol product) predictably was fully on the side of the latter. This hippie bullshit was killing their sales. Something had to be done. This ad was the gauntlet. Check out how hippie chick's hair looks like snakes , á la Medusa. And check out that sneering, condescending last line of copy:
"You might dig it."
OH it was soo ON.
(image via)

5 Comments:

Anonymous helsinki65 said...

Despite the ridiculous premise of Model #1 NOT wanting conditioning, I think Model #2's quote does, er, turn things on its head. Wasn't "what's wrong with that?" one of those "question authority" kind of hippie retorts? But see, here the conservative chick is saying it. Hah!

2:33 PM  
Blogger monster paperbag said...

i actually miss those hair days.. i really am crazy..

1:56 AM  
Blogger Fifi said...

I'm sorry, but this had to be said...

This makes my head itch like MAD!

6:26 AM  
Blogger jos said...

i am enjoying the futura.

11:46 AM  
Blogger J-tine said...

This looks like and America's Next Top Model shoot.

5:04 PM  

Post a Comment

<< Home