via) Whitcoulls is a large online bookseller in New Zealand. So, they did this. Okey-dokey. Hope it sells some copies. Seems like pure design jerking off to me. Pretty cool, though. Ad agency: DraftFCB, Auckland.
Previous noteworthy bookstore ads:
• the creepiest bookstore poster ever.
• the violent-est bookstore ads ever.
• Israeli chain mocks dumb blondes.