Thursday, March 02, 2006

I like something...

The new VW GTI spots, via Crispin Porter + Bogusky and featuring the excellent Peter Stormare, a Swede, playing an insane German engineer, are pretty funny. And the use of Stormare cements the brand in your brain. Here are the 3 spots:
"wrecking ball"
(adweek, on top of things as usual, doesn't even mention Stormare in their initial story. Good journalism there.)


Anonymous Anonymous said...

I agree. The shit is hillarious, or maybe I just appreciate anything anti-MTV at this point.

3:49 PM  
Blogger Allison Bojarski said...

I love Stormare. These are great, thanks.

4:50 PM  
Anonymous Anonymous said...

OH, these are so delicious, I wish they were a day long.

UNPIMP is the new..oh shut the fuck up.

5:22 PM  
Blogger Brian Van said...


That whole catapult sequence is the best. And tears were flowing when he said "Vee just dropped it like its HAAAAAAAAHT."

Genius. Golden.

Made me forget temporarily that I hated cars and their commercials.

5:51 PM  
Blogger Vitamin J said...

These ads rule. Countdown begins on how long it takes for the lame rip-offs to turn up on the tee vee.

10:26 AM  
Anonymous Anonymous said...

Representing Deutschland, Ja!!!

10:56 AM  
Blogger dancing at gunpoint said...

I love these almost as much as I love his character in Fargo. Whoa, what a psycho.

12:39 PM  
Anonymous Anonymous said...

Good point elmachino. The first time I saw it I thought "Karl Hungus could sell anything."

The real joke here is that those "pimps" could afford a $22,000 car.

12:40 PM  
Anonymous Anonymous said...

wonder what Donny would say...

1:27 PM  
Anonymous Anonymous said...

Was that your car, dude?

1:44 PM  
Anonymous Anonymous said...

That's a not a catapault. It's a trebuchet. Otherwise I still swear undying loyalty to VW and CP+B.

2:14 PM  
Anonymous Anonymous said...

any agency worth its salt can sell sexy product with ads like these. it takes real talent to sit down everyday and sell telecom and dogfood. still, props to CP+B for continuing to up the ante. i watched them over and over.

6:29 PM  
Anonymous Anonymous said...

whoa... I guess nobody's ever seen Sasha Baron Cohen's fashion correspondant... or his Borat character...

Take that and add Stormare's nihlist character in Lebowski and you get THIS.

more entertaining than most of the shit coming out in advertising today, but hardly brilliant.

4:40 PM  
Blogger Maulleigh said...

One of the things that americans seem to find hilarious is WASPs doing hip hop things. For proof, see every single movie where black comic goes to Brentwood and teaches everyone how to loosen up on the dancefloor. This strikes me as just in that vein. Same hacky bullshit of "isn't it funny that the uptight white guy is speaking black?" ha ha. Never seen THAT the last 3 hours.

9:24 AM  
Blogger Katie said...

fantastic. thanks for posting all three.

12:02 PM  
Blogger copyranter said...

hi mom. which sister?

5:14 PM  
Blogger Alvin said...

Nice spots.

3:47 PM  
Blogger VaneWimsey said...

That's Peter STORMARE!?! Incredible!

I loved his work on "Prison Break." He looked nothing, I mean nothing, like he does in the commercial. And he didn't have an accent. Alas, they killed off his character (along with, what, six or seven others?). I miss him.

Thanks for the tip. I never would have put the two things together.

10:29 PM  
Blogger o said...

sounds like hax your mom hax has a hax good point (hax).

word boy.


7:24 AM  

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