Wednesday, March 08, 2006

Kenneth Cole’s Puns are Re-Hyphen-Tarded.

The man’s heart is in the right place (His "sole" will be saved.), but his words sure as Hell ain’t. Approximately 3 percent of all pun ads work. Cole has been responsible for a lot of the other 97%. Sorry, but there's nothing "punny" about homelessness. Nor AIDS (ouch).

(photo taken at 6th & 14th by New York's 24-hour man on the street, Bucky Turco.)


Anonymous Anonymous said...

Copywriters work 3% of the time.


2:12 PM  
Blogger copyranter said...

Your estimate is a tad high.

3:07 PM  
Anonymous Anonymous said...

I totally agree. This campaign is really bad. Does anyone know if they have an agency or is it in-house? I would love to start my own agency, win this account, astonish everyone with my dazzling word play, and go to south of france and die drowing in champagne.

4:22 PM  
Anonymous Anonymous said...

Hmmm...this brings to mind another pun I saw somewhere. What was it? Oh, yeah. Something about Dollar Bill's "spring collection".

2:28 PM  
Anonymous Anonymous said...

I'm new here. You amuse me.


10:15 PM  

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