Wednesday, July 18, 2007

"Floors so clean, you can eat [your wife] off of them!"

(click ad for clearer view)
" the mommy-daddy dance right on the floor." So, yes. Say it yet again with me, students: 'Sex can be used to sell anything.' Even, non-toxic floor cleaning products. Bypassing the insipid headline and edgy copy, let's go right to the website, where method calls their o-mop™ (above, leaning seductively against the wall with a come-hither look) "hip and sexy." Apparently, the "o" stands for "orgasm." They also sell aroma rings that look like cock rings. And, a couple of pages feature frisky naked people cleaning. (sigh) Try try try all you want method, but cleaning ain't Cool. Cleaning ain't Sexy. (Ad placed in—get this—Parents magazine, and emailed to me by Brent Anderson from bernstein-rein.)
previously in SEX in ads:
1. American Apparel thread.
2. Actually, it's a raging Chubb.
3. 'Dis is how they do subliminal advertising in Queens.
4. You've Cum A Long Way, Baby.
5. "C'mon baby, it's low in calories."


Blogger The Consumerist said...

Copywriters do it in the anything butt.

10:21 AM  
Blogger Triple talaq said...

That's awesome. In addition to everything else, she now also has to clean his cum stains from her fake laminate.

4:21 PM  
Anonymous Anonymous said...

If cleaning ain't cool then how come Ann Summers (UK chain of sex shops) sell latex French Maids' outfits?

8:04 AM  
Anonymous Anonymous said...

Online version of the ad, fyi --

Method Floor Cleaner "Mile High"

11:21 PM  
Blogger warykitty said...

yeah, that's just too much and trying too hard! using sex to sell the cleaning product doesn't make me want to buy it more. I saw method at Target a while back, and I thought the product design was really cool, and that's how I remembered it. I don't want to remember it for their sex ad!

3:02 PM  

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