Monday, July 23, 2007

Who can tell me the one word you don't want to see as you're queuing up to board an American Airlines jet at Chicago's O'Hare airport?

(click image to see where your plane might crash)
Yep. When a plane blows up due to a terrorist bomb, or simply crashes/obliterates, "explosion" is indeed an understated term to describe the horrific event. "Fireball" or "Maelstrom" or "Ka-Fucking-Boom!" fit the occasion much better. Now, combine this headline with an overhead map shot, and Blam-O!—it's a perfect firestorm of a hellish airport wall ad. Yay Nortel! Smart piece of communication placement from the Communications company (emailed by Gina).
previously in bad ad placement:
1. Fendi No. 5?
2. India.Arie Port-o-Potty wrap.
3. Smart media placement, Starbucks (idiots).
4. Coming in 2012: The Target® Freedom Tower.


Blogger Maulleigh said...

LOL. Yeah....

9:54 AM  
Blogger Chris said...

Just be sure you don't read that ad aloud, lest you be whisked away by the FBI for a "chat".

10:23 AM  
Blogger jos said...

wait, i'm confused...didn't something like "9/11" happen? did we already forget? are we post-post sept 11th?

oh, yeah, we're dealing with a marketers memory. just stupid.

1:35 PM  
Blogger James-H said...

Remind me of the callout under MORE THAN ONE movie playing on a recent overseas flight: *Scenes of airplane violence.

Dear Person-who-"books"-in-flight-entertainment:
Feel free to skip over movies where the plane a) blows up b) is full of snakes or C) is shot out of the sky by a terrorist.

why am I the one who has to make sense? I feel like some sort of entertainment prude.

11:17 PM  

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