Continuing with Ass Month here on copyranter.

(click ad for closer look)
Ken Wheaton, editor of the AdAge Adages blog, sent along this ad for Ché men's magazine, well known for their "let's keep on dreaming of a better world" print/outdoor/POP campaign.
This latest execution is a little cleverer than previous predictable ones because it more directly brings the dream of that unattainable woman just a little closer to reality for the sad mooks who regularly earnestly read Ché, Maxim, and other such lad rags. And, unlike this ass, this ass, or this ass, this ass here actually has something to do with the product being sold.
(image via)
previously in MOOK marketing:
1. eau de ASS.
2. true.com post thread.
3. freakish Anglerfish used to sell Old Spice.
4. Yankee clubhouse soon to smell like whorehouse.