Monday, September 17, 2007

These Days, Showing Ass Crack Is What Passes For "Creativity" In Fashion Ads.

Diesel ads used to be batshit insane. They made no sense, but you always looked forward to the next one. Benetton, makers of mundane nothing-special clothing, nonetheless became a big world brand by beautifully—and sometimes, shockingly—taking on world issues. These days, Kenneth Cole has tried, and failed very badly, to be another Benetton.
No, today, I count exactly zero good fashion campaigns. Even Dolce & Gabbana's rape and violence tripe is trying so very hard to be cool that the ads come off as utterly laughable.
So in lieu of ideas, we get Ass Crack. If we're lucky, we get Celeb Ass Crack. I am an Ass man. So I guess all is not lost.
previously in bad fashion ads:
1. JIMMY CHOO—shoes to die for.
2. What's Italian for TWAT?
3. DEAD is the new BLACK.
4. The Uniqlo Antelope.


Anonymous Anonymous said...

“Nothing to write at the agency today.”

12:30 PM  
Blogger RFB said...

Being a firm believer in the power of ass to move product, and as an ass-man myself, I am not too offended.

Gimme more.

7:51 PM  

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