Tuesday, October 30, 2007

Lies Well Disguised, #54.

First things first—go to Gawker and see if you think a new commercial for the adorable little Roomba is stupid or stupid/sexist (link).
Secondly, We're tired of the Hathaway shirt man (left) as the LWD logo. Do one for me, designers/art directors! If your design is picked, I will send you a whole 25 (update: make that 100!) dollars (and a Bacon Wristband)! BUT, you're competing against me and my art director.
Send designs to copyranter[at]hotmail[dot]com


Anonymous Anonymous said...

$25 for a logo? c'mon...self-proclaimed rich ad men like you should give more.

4:52 PM  
Blogger copyranter said...

You're right, anon. I've upped it. Not that I'll receive anything usable.

5:10 PM  
Anonymous Anonymous said...

just the letters F and U in a nice color and a suggestive font.

5:22 PM  
Blogger Niteowl said...

I'm sorry, the first thing I thought of when the ad was over is "Holy shit she has sex with a goddamn donkey". Now that, my friends, is fucking cutting edge.

Is it really sexist? If they had the man of the household (or other woman of the household), they'd be ripped to shreds since it was an obvious ploy to avoid stereotypes. If they used real people instead of barn yard animals, the cutting edge newly nesting hipster with their ironic shirts and wry, knowing smiles would never buy it. They are kinda screwed.

I mean, the only way to avoid any and all calls from the PC police would be to show two bears going at it (no, not the type in national geographic), and then with the tagline "Just because you like it dirty, doesn't mean your house has to be.", or something.

Alternatively, show a household of twenty somethings having a Halo marathon, with everything surface absolutely filthy except for the floor, pan to the Roomba, then have a voice over go "Well, if YOU did the cleaning, who's going to drive the Warthog?".

6:50 PM  
Anonymous Anonymous said...


10:37 PM  
Blogger hillary b said...

only as sexist as every other cleaning product commercial...it works with the pigs, because they are shown doing stuff kids actually do- rolling around on the couch, running up the stairs, etc. the donkey does what? knocks down drapes? now if they had the ass doing stereotypical husband-y things (getting cheetos crumbs on the couch, leaving the bathroom w/the toilet seat still up) it might work better.

alas, it is stupid and ineffective.

2:14 AM  
Anonymous Anonymous said...

Just use Neville Brody's F Lies typeface to spell out Lies Well Disguised. (It offsets the alphabet by half a character.)

11:31 AM  
Blogger Bud Caddell said...

Being incredibly bright, but incredibly lazy, I dumped "Lies Well Disguised" into an anagram generator and here are a few gems:

Idled Issue Sell Wig
Idled Wise Sues Gill
Died Leg Issues Will
Diesel Guides Swill

But my favorite is: Diesel Sullied Wigs

4:21 PM  

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