Monday, November 05, 2007

Absolut goes there.

I've been hitting Absolut's new solidly sub-average campaign a lot lately, and was planning on giving those kreative kids at TBWA/Chiat Day a rest. Then, after a tip from "Fred Mercury," I found the above print ad that's apparently currently only running in Europe.
I thought exploiting Hurricane Katrina to sell vodka was bad—but at least in that case, the Swedish distiller was doing something to help the cause. Here, they've just giddily created a juvenile God image that has the effect of making fun of the climate crisis. Nice one, you buffoons. And in an "Absolut world," wouldn't the oceans be all Absolut vodka? And I wonder what, exactly, the making, distributing, and selling of Absolut does to help the planet other than make some of us pass out and forget about the situation for a few hours. Maybe you change agents should get some tips from the world's only green vodka.
(image via)


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